How the fashion industry is damaging our home.


We love to shop. And there’s no other feeling than straight-up vibing in your new outfit. We feel confident happy and it's a good way to keep that stress away. And don’t forget it’s the #1 reason to upload to Instagram. This might sound fun but there’s someone else feeling the stress and it's our home. A recent study says we now have 5 times the number of clothes than our grandparents, I bet they didn’t have a college merchandise store during their time ;) 

In reality, this continuous accumulation of cheap garments is only possible because of a constant reduction in production costs. This, in turn, has serious consequences on our health, our planet, and on garment workers’ lives.

Let’s get this straight, fast fashion isn’t going away anywhere soon. They are cheap, trendy and we can buy new ones just because we are bored with our outfits. Here’s a fun fact: Most online fashion companies now have around 39 micro-collections rather than the conventional 4 seasonal collections. With the rise of social media influencers and celebrity worshipping culture, fast fashion has enabled every one of us to dress like one. If you wanna read up more about how we got to this point and what exactly is fast fashion read on


Lets now talk about the impact our clothing habits have on the environment 

20,000 liters of water are needed to produce just 1kg of cotton

"85 % of the daily needs in water of the entire population of India would be covered by the water used to grow cotton in the country. 100 million people in India do not have access to drinking water," says Stephen Leahy from The Guardian.

This is really frightening! This really puts things into perspective the struggles faced by the impoverished of our country. Especially in a developing country like ours where we do not have strict government regulations and corruption is omnipresent it biomes really difficult to control water usage. 

This will absolutely blow your mind:

An investigation revealed that microfibres are a pervasive pollutant and could be affecting ecosystems and human health. 

Where do microfibres come from you ask?

Every time we wash a synthetic garment (polyester, nylon, etc), about 700.000 individual microfibres are released into the water, making their way into our oceans. So from our washing machine to the ocean and back to our plate. Who would’ve thought of that :0

The Microfibre Problem| The MIT Store

All hope is not lost, there is still time to save the planet! Together we can do it and it all comes to individual contributions. We are writing this article to bring to light the major impact our clothing industry is having on the environment. It's very much possible that you learned something new. We here at The MIT Store procure 100% cotton that has been sustainably produced but even then over a long time the environmental impact is just as bad. 

We know that in the 21st century to survive, we in a way harm the environment in one way or another. And most of the time we feel helpless but to be really honest, all of us have a role to play and together we can make a positive impact and leave our planet better than how we found it. 

This Independence Day we have decided to support two NGOs

They are Say trees and Clothes Box Foundation. We are who we are because of you guys and we need your help to bring about a positive change. So, the next time you make a purchase you will find a checkbox here you can choose to add a small donation to your order. 


Someone is sitting in the shade today because someone planted a tree long ago.” —Warren Buffett